Even if donating is part of a good cause, sometimes it is necessary to motivate people. It’s something that is hidden inside our brains that we can’t control. That’s why custom Polaroid film becomes a tool to motivate people to contribute to your foundation’s fundraising. If you have volunteers, you can motivate them to go to various places in the city and give them recognition. You can do the same with people who donate. The idea is that they receive a branded instant photo that “certifies” that they are people who have contributed to a good cause. In addition, when you give something to people, you create a bond. This link will help you in future donations where these people will be more likely to donate and motivate others to do so as well.
Use social media to show everyone that there is recognition
Some people tend to donate to certain causes because they have experienced certain types of situations firsthand. Others need “something” to motivate them to take the step. Even if they don’t understand what your foundation is about, giving them a custom Polaroid film will be a way to attract their donations. Use social media to let people know about this initiative. But you have to make it look like some sort of recognition as if it were a private club. In addition to the reward for donating the branded instant photo becomes an object of exclusivity that only a few will have. This activates hidden areas of the brain that motivate people even more. This is the reason why many companies create exclusive products: to activate this area of the brain.
How to use branded instant photo to create a sense of urgency
Each person who donates receives a prize that also provides exclusivity. You have already activated two areas in the brain. The third is to create the feeling that something is unrepeatable. To do this you must make it clear that the custom Polaroid film used for each donation is unique. This will make people who like to collect feel motivated to keep donating every time you do an event of this type. If you always offer the same design, people may lose interest in donating over time. The design of the branded instant photo should be different for each fundraising event. One idea that is helpful is to give each event a motive. For example, if you are raising funds for children the design can be inspired by a drawing made by one of them.
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